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More than half a million users have connected to the updated MiXX subscription with Yandex Plus
In less than a month, 600,000 users have activated extended subscriptions. Now they have access to a catalog of films and TV series from Yandex Music, Kinopoisk in lossless quality, and cashback plus points.
Yandex Plus became available to MiXX users in September. This update was one of the first joint projects between T2 and Yandex. In less than a month, the number of customers who activated the updated product reached 500,000 and continues to grow. These results show the demand for Plus among MiXX users.
“The main strengths of our products have always been relevance and flexibility. MiXX Multi-Subscription is the product that best meets these two requirements. Each subscription update is tailored to your needs. Our latest expansion of cooperation with Yandex Plus is a shining example of this and one of the most important steps in the development of our product. And the result of 500,000 connections confirms users' interest in Plus. Yandex Plus is the most popular subscription among Russians, and we are happy to provide access to it to our customers. Now MiXX has become even more valuable, as it combines the most needed and popular services that can be organized and profitably paid for in one monthly payment. The goal of our partnership is to create relevant products for various business sectors. In our opinion, my colleagues and I are doing an excellent job of this.”
"Yandex Plus unites more than 33 million users and regularly expands the subscription content, providing access to Yandex content and fintech services. Adding Yandex Plus to MiXX gives subscribers the opportunity to choose the most popular services, and the partnership with T2 makes entertainment and benefits available to even more people. We give people the opportunity to conveniently use our services, and as demand grows, we create more and more new things as part of our cooperation."