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Data analysts and business analysts working outside the company are starting to earn on average a quarter more than a year ago. The growth rate is similar to that of programmers and exceeds the growth rate of salaries of government specialists. Market participants explain this by the growing demand for specialists in import substitution of software and the erasure of differences in methods of interaction within companies. However, larger companies note that it is more difficult for freelancers to monitor data security.
From January to September 2024, the average monthly income of data analysts and business analysts working as project executors increased by 26% compared to the previous year, reaching 102.6 thousand rubles, the Solar Staff service told Kommersant. According to the company, among digital specialists, income grew faster only for programmers, reaching 149,000 rubles, which is 30% more than last year. The advertising service for personnel selection hh.ru showed a slight increase in analysts' salaries. Data for the first nine months of 2024 show that applicants for business analyst positions earned an average salary of 13% higher (117.8 thousand rubles), and data analysts - 7% higher (113.7 thousand rubles) than last year.
The earnings of other digital specialists on Solar Staff (product and marketing managers, designers, copywriters) increased in the range of 6% to 16%, depending on the type of activity. Freelance professionals "can solve business problems faster and more flexibly," says the service's CEO Vladimir Koritsky. hh.ru previously noted that both the salaries of full-time copywriters and the number of vacancies had decreased (see Kommersant, September 6).
Nikolay Sokornov, director of the development department at Reksoft Group, says that data on the growth of income of freelance analysts “indicates a shortage of specialists in this field on the market.”
Demand for specialists comes from companies implementing software import substitution projects. "Replacing a global solution requires a huge amount of analytical work." According to him, over the past two years, demand for analysts has increased three to four times. Their work is usually project-based, and it is more profitable for companies to work with them using the outstaffing model (temporary hiring of employees from third-party companies). "If the project is ongoing and involves confidential information, we hire experts," said Mr. Sokornov.
However, engaging external experts requires special preparation, as noted by the Big Data Association (which unites Yandex, VK, Rostelecom, MegaFon, etc.): “You must enter into a detailed confidentiality agreement with them and comply with all guarantees. The biggest difference when hiring a freelancer is the level of access to your data. Confidential data is usually inaccessible, and liability is limited under an NDA (non-disclosure agreement — Kommersant).” According to the association’s representatives, internal teams are better equipped with business process details, which makes the analysis more effective. This can be done.
Market players can simultaneously hire analysts for their projects, and we, being an outsourcing company, can attract specialists to our client teams, says Elena Volkova, HR Director at Develonica (part of the Softline group of companies). now. For employers, the quality of knowledge and practical ability to apply it are much more important. " She added that the income and salary of a specialist can be higher than indicated if the specialist has in-depth expertise. products. " RDTEK General Director Svetlana Ivanova noted that from the point of view of financial and tax risks, "now it does not matter what type of cooperation is used - "state" or "non-state".