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Shopping mall attendance in St. Petersburg fell by 6% by the end of October
According to Focus Technologies, from October 21 to 27, the number of visitors to shopping centers in St. Petersburg fell by 6%. In Moscow, the city's trade index (visitors per 1,000 m2 of retail space) increased by 2% over the same period, while in Russia as a whole it fell by 4%.
At the same time, "Black Friday", which has already become a habit for Russians, no longer brings the expected effect, so market participants are no longer actively promoting this promotion, writes "Kommersant" with reference to the vice-president of the Union Natalia Kermedchieva. shopping center. She noted that in September and October, the attendance of stores of individual retailers fell by 30-40 percent, and since then, shopping centers will continue to lose customers due to the high demand for online purchases of clothes and shoes.
Experts predict that due to seasonal promotions, the shopping center index will grow by only 2-4% compared to the average annual indicator. Irina Tsarkova, director of the retail real estate department at Nicholiers, reported that by the end of the year, the average vacancy rate in the retail real estate market will be 3% in St. Petersburg and 6.5% in Moscow. Compared to last year, it is expected to decrease by 3.3% and 3.5%, respectively. In the northern capital, it is significantly lower than the historical minimum of the third quarter.
At the same time, rental rates vary depending on the shopping center. According to Natalia Kermedchieva, we are talking about indexation of rates by an average of 5% per year. At the same time, owners of new properties can offer tenants preferential terms, while in already built properties they remain the same, says Zulfiya Shilyaeva, head of the retail real estate department at CMWP. 8% of St. Petersburg residents believe in fair sales on Black Friday.
The share of vacant space in street retail will remain virtually unchanged in St. Petersburg and Moscow, remaining at 5-7% in the first case and about 10% in the second. Anna Lapchenko, director of the retail real estate department at NF Group in St. Petersburg, believes that these figures indicate high demand from tenants for retail space in the city. At the same time, the most active tenants remain fashion retailers and catering establishments.
A few days ago, Delovoy Peterburg wrote that more than 200 Russian shopping centers could be on the verge of bankruptcy next year. This could be caused by an increase in debt and credit burden due to an increase in the base interest rate.