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In the context of the stagnation of the food supplements market, specialized companies are considering the possibility of entering the relevant field. The Supplement Group has acquired the production of fitness snacks Jump. The sports nutrition market will double this year. Consumers who are passionate about a healthy lifestyle are ready to pay more for such products, which makes them very profitable for business. Jump's main product, protein bars, may also be in demand in the retailer's own line.
Supplement Group, a manufacturer of dietary supplements and vitamins, has acquired Healthy Planet, a manufacturer of Jump desserts. The parties to the deal told Kommersant about this without disclosing the terms. This information is confirmed by data from the Unified State Register of Legal Entities. In October, 80% of Healthy Planet LLC was transferred to Supplement Group LLC, and 20% remained in the exhibitor's investment fund.
The Supplement Group has existed since 2015. The Group occupies an area of 680 square meters. m of production space and plans to open a cluster of 6,000 m2. m. The current capacity is 250,000 cans per month. Alexander Zhestkov, executive director of the SRO "Union of Manufacturers of Dietary Supplements for Food", notes that the main part of the Supplement Group business is contract manufacturing under the retailers' own brands. According to SPARK-Interfax, the owner of Supplement Group LLC is Pavel Mamaev. Last year, the company's sales volume amounted to 264.2 million rubles, an increase of 5.5 times compared to the previous year. Net profit increased almost fourfold and amounted to 85.1 million rubles.
"Healthy Planet" was created at the end of 2015, SPARK-Interfax reports. Previously, the beneficiaries were individual investors. Dentist Grigory Drobot, ready-made food delivery service Only for you Irina Pochitaeva, former CEO of Netology Maxim Spiridonov, co-owner of several Ulyanovsk IT companies Alexander Shcherbina and Anastasia Kovaleva. The revenue of "Healthy Planet" in 2023 amounted to 151 million rubles, an increase of 43.5% compared to the previous year. Net loss - 807,000 rubles. Under the Jump brand, we produce protein bars, cookies, sweets, sorbets and candies with marmalade.
A Kommersant source who is well aware of the situation said that the sale price of Healthy Planet was $433 thousand (41.6 million rubles).
FitnessData believes that this year, sales of Russian sports nutrition manufacturers will reach 25 billion rubles, more than double the previous year's figure. The pace is accelerating. By the end of 2023, it will have grown by about 58%, reaching 12 billion rubles. Maxim Borovikov, head of FitnessData, notes that almost all profits are accumulated by the top 20 players. He explains the positive trend by increased consumption, including protein bars. "Right now, your average grocery store has 10 to 15 different types of fitness desserts." Experts call Bombbar the largest Russian manufacturer of protein bars.
Demand for healthy food is growing in Russia and around the world, with the market growing at double-digit rates, says investment banker Ilya Shumov. According to him, consumers are willing to pay more for healthy lifestyle products, and the profitability of production ranges from 20 to 50 percent. The entry threshold to the market is still low. According to Mr. Shumov, this is due to the growing interest in the production of healthy food.
DSM Group data shows that from January to August 2023, commercial sales in rubles amounted to 89.4 billion rubles, an increase of 10.2% compared to the same period last year, while package sales decreased by 2.3% to 260.5 million units. According to analysts, Russian manufacturers occupied 85.1% of this market in physical terms and 67.5% in financial terms in August.
Among the goals of the acquisition of Jump, representatives of Supplement Group named the acquisition of new sales channels due to access to a variety of popular products for a healthy lifestyle. Zhestkov says that the content of food additives in vitamin bars and dietary supplements can be the same. In his opinion, Supplement Group's interest in the sector may be due to requests for products from retailers, who are the company's key clients.