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Legal soft drinks market grows 25% after labelling introduced
This was reported by the operator of the marking system "Honest Sign". According to him, 276 new producers have come out of the shadows and more than 9.5 billion liters of marked soft drinks have already passed through stores.
The Center for Advanced Technology Development, the operator of the Honest Sign labeling system, said that the legal soft drink market has increased by 25% since the labeling was introduced. They noted that 276 new producers have emerged from the shadows and more than 9.5 billion liters of labeled drinks have already passed through store shelves.
Labeling of products in this category began in December last year and will affect all non-alcoholic beverages by June 2024, says Marina Petrova, founder of Petrova 5 Consulting.
In January-February 2024, the production of soft drinks in Russia fell for the first time in five years. The rate of decline was 3%. NielsenIQ noted a decline in sales. In physical terms, in the first quarter of 2024, sales fell by just over 1%. At the same time, in monetary terms, sales growth reached 14.5%.
Among the possible reasons for such statistics, Soyuzdniki previously named the introduction of exchange rate tariffs, due to which producers lost interest in exports and focused on the Russian market, as well as labeling and excise taxes on sugar-containing drinks (7 rubles per liter).