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How to make a profitable purchase on Black Friday and 11.11, so as not to go broke: getting ready for the main sale of the year
Black Friday is an autumn sale with some of the best discounts of the year. In Russia, it will take more than a day. It starts on November 29, 2024 and ends on December 1, 2024. November is also World Shopping Day. The sale will last only one day, November 11. After that, the attractive discount disappears. However, there may be exceptions to the rule. Some stores start their discounts earlier and end at different times. Therefore, this month, Russians will be able to find many discounts.
What discounts are available?
During sales, unfortunately, discounts are not provided for all products, but for outgoing collections or limited series of new products, - said Associate Professor of the University of Finance under the Government of the Russian Federation Petr Shcherbachenko. It is very important to understand that popular products that sell well without any incentives will not participate in the promotion. This is not profitable for the store owner.
Large retail chains, online platforms and new market participants will be the most active in sales, as promotions promote and increase awareness among buyers. Actual discounts range from 25-50%.
Of course, there are good deals, but the main goal of Black Friday and other business sales is to get people to spend as much money as possible and to attract attention to your brand or product. • does not exist. During sales, stores often cross out prices and highlight new offers in bold or yellow font to create the illusion of savings. In this case, the price of the item may not be as high as the price indicated in the “discount” price. Retailers have already started artificially inflating prices in order to “lower” them due to discounts. • does not exist. Attract customers by offering points or discounts to some customers. This is how retailers spread the word and attract potential buyers. It is important to understand whether you will need these points in the future or whether they will expire before you decide to use them. • does not exist. To increase excitement, retailers can create a sense of urgency by limiting the number of items included in the promotion and the time of purchase. • does not exist. Special design of store windows and social networks with memorable headlines helps to attract attention and encourage purchases.
There are a few rules to follow to avoid falling victim to advertising and spending too much money. To do this, you need to prepare for the sale in advance and follow these guidelines: • does not exist. Choose exactly what you need. Set your priorities. If you want to buy something that is not on the list, postpone the purchase and consult with a loved one. This will help you avoid impulse purchases. • does not exist. Analyze the cost of goods from different sellers. You need to know how much the product you want costs before the promotional period starts. This will help you determine whether there is a real discount or an attempt to advertise the product and sell it at a higher price. • does not exist. Many stores send out notifications about upcoming sales and exclusive offers for subscribers, and also offer discounts to holders of loyalty cards or bank cards of partner banks. • does not exist. This will help you get back some of the money spent after the purchase. In most cases, you will need to select the categories to be purchased in advance, usually at the beginning of the month. • does not exist. You should also determine your shopping budget in advance - how much you can or are willing to spend. Try not to exceed the limit. • does not exist. This way you will not get into debt. It is better to buy less, but buy with your own money. • does not exist. You can pay and get all the benefits of your purchase guaranteed. Perhaps in another store the prices for your goods will be higher, but you will get more return on your money with free shipping.